Gain insight into direct mailing technology, client successes, platform updates & what we've learned through our journey below.
Leveraging merge variable data in a direct mailing piece can add personalization to your campaign, whether it be for marketing, customer engagement or invoicing. At DiretMailer.io, we utilize variable data for a good bit of our clients, and today we will be walking through how to set up your first variable data mailer.
Jan 30, 22
Marketers who utilize direct mail have a wide variety of tools available to them to reach their audience. Targeted Direct Mail & EDDM are two popular methods to conduct direct mail campaigns, but what are they exactly? What distinctions do they have? Let's dive into the pros & cons for each method.
Dec 02, 21