Hey y’all.

I’ve got some very exciting news to share with you. But before I do, let’s start with a story.

Storytime with MP

I’ve always enjoyed getting mail. EastBay or CCS catalogs, donation letters from a not-for-profit group, postcards from a friend traveling- you name it, I loved it. Yes, that even goes for marketing mail. Regardless of the product or service, I was fascinated by the design, offers, and copy.

Throughout the years, as I grew in the marketing profession, I still kept my infinity for tactile, tangible collateral.

Running campaigns for clients, I learned firsthand that direct mail campaigns are not the easiest to set up. Sure, anyone can handle one DM campaign periodically, but as you manage multiple campaigns, it gets challenging. As a marketing agency, we felt the pain. The process was too long, the quoting cycle too slow, and the attribution visibility was too archaic. There had to be a better way to do this, so we set out to find one.

But we didn’t jump into building an automated direct mail platform from the starting block. No, we kicked the tires on a few tools out there—some good, some not so good. But nothing really felt right for us. We valued keeping things simple and the ability to keep us in control, knowing when and where our pieces were through the mail life cycle and how the campaign was performing in real-time.

We also understood that our mail signals needed to live where our marketing, operations, and sales teams worked, so having a system that could connect to an ERP, CRM, or MarTech platform was a must.

Lastly, we knew marketing channels flipped from top-funnel touches to mid-funnel touches and back again. Direct mail needed to be just as easy to add to the campaign mix as leveraging email marketing or paid ads. It needed to be programmatic and work with an omnichannel campaign, not compete against it. Triggered & event-based marketing is here to stay.

So Jonathan and I got to work on building something to scratch our own itch, making direct mail a valuable player in our marketing playbook. After using the application in-house for two years, we’re stoked to put it on the market.

Back to the News

Introducing DirectMailer.io, the automated direct mail platform that puts you in the driver’s seat to:

• Design your engaging mail collateral
• Create your custom audience with metadata for segmenting & dynamic content functionality
• Launch your direct mail campaigns, whether it be:
  • Single-Use
  • Continuous
  • Trigger Driven
• Track your campaign in real-time from production to the mailbox
• Refine your marketing efforts with s-tier marketing attribution and engagement signals
• Wire up to your MarTech or CRM of choice

How to Check it Out

We would love for you to kick the tires. Feedback helps us build the best platform we can, and I can’t think of a better way to do that than to invite our clients and friends to test it out.

Head over to the sign-up page here.

If you have questions or want a guided platform tour, I’d be happy to book a call.

Exclusive Offer for Beta Users

Any beta access user who signs up for our Pro Plan will get a free license to HighLevel, a digital marketing platform that works great with DirectMailer. Check out how the integrate with the application on this video here.

Thanks for reading and for giving DirectMailer.io a try. We can’t wait to see what direct mail things we build together.

Mail nerd out.

-MP